Miracles happen in 30-second increments.
Miracles happen every day. Sometimes it’s subtle like finding a quarter on the ground beneath the parking meter and sometimes you’re sitting on your sofa watching TV when BAM – a miracle jumps off the screen and your life changes for the better.
Today I witnessed the most beautiful 30 seconds of television I’ve ever witnessed. Coca-Cola has created a commercial about… wait for it…. wait for it… SNOWBALL THROWING! No joke. This commercial speaks to me and if you’re a snowball throwing loyalist, it’s probably going to speak to you, too.
The skillful maneuvers in this commercial are so precisely demonstrated that I could not be more proud as the President of the International Federation of Snowball Throwing. Clearly, they sent a scout team to attend a few IFST-sanctioned competitions. This really is a showcase of world-class athleticism.
Without further adieu, it’s time for a little play-by-play action. Let’s do this.
If you’d like a closer look, here’s the full commercial minus the color commentary by yours truly.

There can be miraclesss when you believeeee!!
This is awesome! And I would totally throw assume it was a guy in a blue jackets…blue jackets can NEVER be trusted!
I like the ad, but Coke needs to make a follow up featuring this President guy. He’s a nut.
Very insightful and fun snow ball throwing fight between blue and red. YouTube message with the coke machine placed in the background.