Home > IFST > Miracles happen in 30-second increments.

Miracles happen in 30-second increments.

February 2, 2010

Miracles happen every day.  Sometimes it’s subtle like finding a quarter on the ground beneath the parking meter and sometimes you’re sitting on your sofa watching TV when BAM – a miracle jumps off the screen and your life changes for the better.

Today I witnessed the most beautiful 30 seconds of television I’ve ever witnessed.  Coca-Cola has created a commercial about… wait for it…. wait for it… SNOWBALL THROWING!  No joke.  This commercial speaks to me and if you’re a snowball throwing loyalist, it’s probably going to speak to you, too.

The skillful maneuvers in this commercial are so precisely demonstrated that I could not be more proud as the President of the International Federation of Snowball Throwing. Clearly, they sent a scout team to attend a few IFST-sanctioned competitions.  This really is a showcase of world-class athleticism.  

Without further adieu, it’s time for a little play-by-play action. Let’s do this.

If you’d like a closer look, here’s the full commercial minus the color commentary by yours truly.

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  1. Snowbama
    February 2, 2010 at 11:08 am | #1

    There can be miraclesss when you believeeee!!

    This is awesome! And I would totally throw assume it was a guy in a blue jackets…blue jackets can NEVER be trusted!

  2. The Abominable Throwman
    February 3, 2010 at 8:30 pm | #2

    I like the ad, but Coke needs to make a follow up featuring this President guy. He’s a nut.

  3. victoria lester
    February 8, 2010 at 7:20 am | #3

    Very insightful and fun snow ball throwing fight between blue and red. YouTube message with the coke machine placed in the background.

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